How to solve abandoned carts in online stores

Did someone add a product in your online store cart but didn't buy it? 

It is currently a very common situation, however it can be solved and worked on. But how?

There are some solutions to solve this problem, but first it is important to evaluate the possible causes, such as:

Shipping costs, when they are very high, lead the customer to abandon the purchase, because goes beyond the price they are willing to pay for the products.

Online shopping is a option of many consumers due to its practicality and speed, and when the delivery time exceeds the customer's expectations, it is a reason to give up and go to a physical store.

The more intuitive, simple and clean the aquisition process is, the less likely there is to abandon the purchase. At this stage, the consumer doesn´t want to waste any more time with forms or bureaucracy.

With the evolution of technologies and payment methods, limiting options to more traditional methods, such as bank transfer is a point that can delay or even lead to abandonment of the purchase.

Sometimes rush is not the most important for certain customers. They look for promotions and special offers before finalizing their purchase, however, delay or lack of this factor could be a reason for them to withdraw

Conclusion

We have solutions and some suggestions to prevent this problem! 

4por4 has tools that allow access to a list of all abandoned carts, the products that were in them and the associated user. In this list you can get an idea of ​​the value of each cart and which products are usually most “abandoned". 

On the other hand, and after a certain number of hours, an  email can be generated to encourage the “re-acquisition” of the products, taking advantage of a commercial discount. This is possible and automatically.

An abandoned cart does not always mean that we are facing a lost sale, but rather the beginning of an acquisition process and perhaps customer loyalty

For 4por4, better than achieving is to overcome and surprise. Let´s walk together?